South African Budget Airline Kulula Hit Back At FIFA With Second Advert

In response to having their ‘Unofficial carrier of the “you-know-what”’ advert blocked by FIFA, South African budget airline Kulula.com have come back with something even funnier.

In yesterday’s Sunday Times, Kulula flighted a full page advert that reads: ‘Not next year, not last year, but somewhere in between’, refering to 2010 in a way that would seem to mock FIFA's approach to any marketing which associates a company with the World Cup or South Africa.

Kulula’s previous advert was blocked for a number of reasons, two of which were their use of the South African flag and the vuvuzela.

This ad is illustrated with golf tees, which look very similar to a certain plastic trumpet but are labelled: ‘Definitely, definitely a golf tee’.

The page is bordered by two hanging pieces of cloth, which are labelled: ‘Colourful beach towel? Flag?’

Towards the bottom are a pair of what appear to be football boots, but have no studs, next to which is written, ‘No, they’re running shoes.’

Dominating the middle of the page is a structure that, at first glance, looks like a football stadium. But Kulula were told that they cannot use the Cape Town Stadium in their last advert. This is, in fact, ‘Storms River suspension bridge’.

FIFA is sure to have something to say about this witty retort from the budget airline.From:goal.com/en/news